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March 2009
 
Innovation sparks a new concept in electrical testing
 
         
 
Putting the testing and tagging of electrical devices within easy reach of tradespeople and small businesses is the idea behind South Australian company easytest.
 
     
 
Business Manager Rob Reynolds said the new concept would fill the gap for a forgotten market – such as mechanics who want to test their electrical equipment for themselves.

"No-one was focusing on making it easy for people who want to do their own testing," Rob said. “Our products make the process easy, quick and inexpensive”

"Electrical testing devices have traditionally been made for professional electricians.

"They are hard to interpret, so people who wanted to do their own testing have been held back.

"We put two and two together – we realised that this complexity could be why people are not testing their equipment as often as they should."

 
 
The company sells a range of products, which can be used by people who have completed a short testing and tagging course for example through the Master Builders Association or TAFE.

The story of easytest started four years ago with a prototype.

Now, the company has progressed to making its first sales with the help of a $64,000 Commercialising Emerging Technologies (COMET) grant from AusIndustry.

COMET focuses on helping emerging companies become commercial ready.

And as part of the COMET grant, a private sector business adviser works with the company to identify priorities and work out a tailored plan.

Using his experience as a business coach, Rob sat down with his adviser to make sure that the grant really worked for him.

The grant paid for market research, a business plan, intellectual property and further work on the prototype.

Importantly, the business adviser also introduced Rob to some valuable leads into new markets and investment opportunities.

"It's great to have someone to listen to, someone who I can bounce ideas off.

"He's an independent voice and a sounding board."

One of Rob's electrician friends came up with the idea and built the first prototype.

"He could see that people weren't testing their electrical equipment as often as they should."

Rob said an Australian Standard ruled that electrical equipment needed to be tested and tagged regularly.

"Some electrical equipment needs to be tested every three months, so we wanted to make it cheap and easy to comply.

"There's a matrix of risk, so the higher the risk of damage to the appliance, the more often it needs to be tested and tagged.

"So as you'd expect, electrical equipment that's transported, thrown in the back of utes and subject to dust and moisture needs to be tested more often," Rob said.

The company has worked with occupational health and safety experts, Workcover and electricians, taking on board their suggestions and refining the products.

 
 
For more information about AusIndustry visit www.ausindustry.gov.au call 13 28 46 or email hotline@ausindustry.gov.au.

For more information about easytest, call Rob Reynolds on 0418 819 912 or email rob@easytest.com.au.

 
 
AusIndustry delivers more than 30 programs, worth about $2 billion, to more than 10,000 businesses and 80,000 individuals every year.
 

 

     
 
 
 
     
         
 

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